Text Your List for Mortgage Brokers

Reach every pre-approval lead before they go with someone else

Mortgage brokers use Text Your List to follow up with leads, past clients, and referral partners from their own cell number, each contact gets a personal text, not a blast from a shortcode.

Text Your List — Messages
DO
Dave Olsen
Hi Dave, rates just dropped, you could save on your refinance
MR
Maria Ruiz
Hi Maria, rates just dropped, you could save on your refinance
TB
Tom Becker
Hi Tom, rates just dropped, you could save on your refinance
LH
Lisa Hahn
Hi Lisa, rates just dropped, you could save on your refinance
Hi Dave, rates dropped to 5.8% today, want me to re-run your refinance numbers?
Yes please, what would my new payment be?
About $180 less a month. I'll send the full breakdown over 👍
Dave OlsenText Message
Hi Dave, rates dropped to 5.8% today, want me to re-run your refinance numbers?
Yes please, what would my new payment be?
About $180 less a month. I'll send the full breakdown over 👍

Why mortgage brokers lose deals they should have won

Rate shopping is brutal, timing is everything

Borrowers decide in the first conversation. If you're not first to respond personally, someone else closes the deal. Every hour you wait costs you real business.

Past clients are your best referral source, if they remember you

Most brokers close the deal and disappear. A personal text 6 months later costs nothing and generates warm introductions that cost a marketing agency thousands.

Rate alert blasts from shortcodes get deleted

When a rate drop email arrives from a shared sender, borrowers delete it. It doesn't feel like news from someone who knows their specific situation and loan goals.

"Lenders who follow up within 5 minutes of an inquiry are 9x more likely to convert than those who wait 30 minutes."
Velocify Lead Management Research

Where this fits across your pipeline

Four points in the loan lifecycle where a personal text to a whole segment beats a CRM blast.

Pre-approved, not yet locked

Rate-drop alerts to your active pipeline

You have 40 borrowers pre-approved in the last 30 days who haven't locked yet. Rates drop 25 basis points overnight. Filter your CSV by status and quoted rate, write one message with their loan amount and updated payment as merge fields, and each borrower gets a personal text from your real number within minutes of the market move.

to Maria
Hey Maria, rates dropped 0.25 today. On your $420K loan we quoted Tuesday, that's about $62/mo less. Worth locking now? I have 11am or 2pm tomorrow.
to Tom
Hey Tom, rates dropped 0.25 today. On your $315K loan we quoted Tuesday, that's about $47/mo less. Worth locking now? I have 11am or 2pm tomorrow.
In underwriting

Document follow-up across every active file

Twelve loans in process. Seven of them are stuck waiting on one specific document each, and every loan needs something different. A spreadsheet with name, property, and missing item lets you send seven personalized chase-down texts in two minutes instead of typing each one. Borrowers respond to a personal text from you faster than to a portal notification.

to Jennifer
Hi Jennifer, last item we need to clear underwriting on 247 Maple: your 2025 W-2. Can you send a copy by Friday? Closing on the 30th depends on it.
to Carlos
Hi Carlos, last item we need to clear underwriting on 891 Birch: an updated homeowners insurance binder with us listed as loss payee. Can your agent get it to me by Friday?
Closed clients, 1+ years out

Anniversary and refi-opportunity touchpoints with past borrowers

Your past-client database is 300 borrowers, each with a close date and original rate already in your CRM export. Every Monday, filter to "closed N years ago this week," write one personalized check-in with their property and the current rate spread as merge fields, and each past client hears from you in their inbox the day their anniversary lands. Most brokers vanish after closing. The few who do not get every refinance years from now.

to Sandra
Hi Sandra, hard to believe it's been 3 years on the Maple house. Rates are sitting at 6.1% today. Want me to pull a quick refi comparison against your current 7.25%?
to Carlos
Hi Carlos, hard to believe it's been 5 years on the Birch place. Rates are sitting at 6.1% today. Want me to pull a quick refi comparison against your current 6.8%?
Referral partners

Monthly updates to your real estate agent network

Your referral network of 25 agents needs to remember you when their next buyer needs a lender. A monthly text with current rates and the deal you just closed together (different deal per agent, pulled from your CSV) lands as a personal update, not a CRM email blast they archive. Agents refer to lenders who stay top-of-mind without burning out their inbox.

to Lisa
Hey Lisa, quick rate update: 30-year conventional around 6.1%, FHA at 5.875%. We're closing the Hendricks file on the 22nd, thanks for that one. Any pre-approval requests this week I can help with?
to Brett
Hey Brett, quick rate update: 30-year conventional around 6.1%, FHA at 5.875%. We're closing the Stevens file on the 22nd, thanks for that one. Any pre-approval requests this week I can help with?

What mortgage brokers try first, and where each one breaks

Three approaches most LOs cycle through before landing on personal-text-at-scale.

CRM email blasts via Total Expert, Surefire, or BNTouch

The platforms have decent automation, but mortgage email open rates sit around 12-18% on a good list and reply rates round to zero. The recipient knows it's a marketing email the moment it loads. Borrowers shopping rates this week need a response in minutes, not an email that lives in their secondary tab for three days.

Marketing-platform texts from a shortcode or branded number

When the message arrives from a 5-digit code or a generic 555 number, the borrower reads it as advertising and dismisses it. Open rates drop sharply versus a real cell number. Carriers in 2026 also route a higher percentage of shortcode mortgage traffic to spam, especially for refi outreach. Built for compliance-controlled marketing, used like marketing, ignored like marketing.

Texting clients manually one at a time

Right voice, wrong economics. Forty pre-approved borrowers means 40 individual texts after a rate move, which most LOs skip when they're three loans deep in conditional approvals. The work is structurally identical to a personal message because each one IS personal. Text Your List sends each one separately from your own phone in the same time it takes to write one.

Common questions from mortgage brokers

Can I use this for past clients, not just new leads?
Yes. Most brokers keep two separate lists: an active-pipeline file with quoted rates and target loan amounts, and a past-client database with close date, original rate, and property. Each list gets different templated messages but the same one-to-one delivery from your phone.
Will my carrier flag me as spam if I text 40 pre-approved borrowers in a morning?
Carriers flag spam by pattern, not volume alone. Two things matter most: pacing (the app sends one message at a time with a brief gap between each) and conversation rate (legitimate two-way replies signal real use to the carrier). LOs sending to opted-in borrowers from their pipeline have not reported carrier issues in normal use. Buying a cold list and blasting it from your personal number is the behavior that triggers scrutiny.
Does this work if I'm a 1099 LO at a wholesale brokerage?
Yes. Your brokerage's compliance team will likely want any client-facing communication approved or templated through their channels. The same applies to email. Text Your List is a tool you control on your own phone, so confirm your brokerage's policy on outbound texts from a personal number before sending, and bring template language to them for approval. Many wholesale shops are fine with broker-direct texts as long as NMLS and required disclosures are present.
Can I segment by loan program (VA, FHA, USDA, conventional)?
Yes. Loan program is just another column in your CSV. Filter the list before each send. A VA-specific message about a new rate or a county loan limit update can go only to VA-eligible borrowers without touching your conventional pipeline. Same for FHA, USDA, jumbo, and second-mortgage segments.
What about Do-Not-Call list compliance for cold outreach?
DNC and TCPA apply to outreach with anyone you don't have an existing business relationship with. The clean use cases for Text Your List are your existing pipeline, past clients, and referral partners, all of whom already have an established relationship. Cold prospecting from a purchased list is high risk regardless of the tool. Stay on warm contacts and the regulatory friction is minimal.
Will this integrate with Encompass, ARIVE, or my LOS?
Yes. The Pro plan exposes a webhook that your LOS, CRM, Make, or Zapier can call to trigger a personal text send. When Encompass moves a loan to "conditional approval," or ARIVE flips a borrower to "rate locked," your automation hits the webhook and the borrower gets a personal text from your phone with the relevant details merged in. Any platform that can call a URL (which is every modern LOS, CRM, and automation tool) can drive Text Your List as the messaging step in your workflow.
Can I include my NMLS number automatically in every message?
Yes. Add an NMLS field to your CSV or hard-code it into the template, and every outgoing text carries it. State-specific disclosure language can also be templated. Some states require additional language for solicitation texts. Your compliance team or state regulator's published guidance is the authoritative source for what to include.
What if a borrower replies with a rate quote request, does that trigger TRID timing?
A reply asking about rates does not by itself trigger TRID disclosure timing. TRID timing starts at the application stage, defined as the borrower providing the six required pieces of information (name, income, SSN, property address, estimated value, loan amount). A casual rate question is informational and can be handled like any conversation. When the conversation moves toward an actual application, that is when disclosure timing starts. Document the inquiry timestamp in your LOS to be safe.

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